canon marketing film for new 60d
PROJECT
Produce below the line marketing film for Canon Europe's launch of their latest digital DSLR camera, the Canon 60D. Must show target market usage and full product capability. Create a visually rich and exciting film with a broad appeal to potential Canon customers.
PRODUCTION REQUIREMENTS
6 Day shoot, 4 person crew, location Istanbul. Location scouting, translators , filming permits, clearence for filming in public, historic buildings and areas of special access.
Filmed with prototype (pre-release) cameras and a wide range of equipment including aerial photography. Sequences planned at each location. Temporary edit suite built to ensure quality of footage whilst on location. Full edit and post production completed, London. A full frame HD master was delivered to Canon as the main deliverable, with fully mixed sound and licensed music.
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